It’s likely that if you’ve ever performed keyword research, you have heard of longtail keywords. Using longtail keywords may not be the easiest process for everyone. It can be fairly complex to use these search terms effectively.

What Are Long-Tail Keywords?

A longtail keyword is typically a keyword that is made up of 3-5 or more words. They’re known for having very low competition and low search volume. Because these are keywords that are not searched out regularly, you’ll be able to rank them easily across search engines and the people that are seeking this information will be very likely to click your page. Long-tail keywords are a great tool for improving your conversion rates and for making sure that you can garner a few top ratings due to the low competition.

How These Keywords Give You An Advantage

If you are trying to rank in a competitive market such as selling snowboards, it’s going to be very difficult for you to obtain a top search engine result for the search query “Snowboards”. Using a longtail keyword such as “Replacement red snowboard ankle straps” could present you with a much lower competition keyword.

Most search engine queries are consisting of multiple words today. It’s estimated in data from Ahrefs that over 90% of search traffic is coming into the average website using longtail keywords. The modern conclusion in SEO is that a website needs to rank not only for high competition keywords but primarily for longtail keywords.

These will be more likely to drive people to your website because they offer better conversion rates. Longtail is also much more popular because people are going to be using voice-based searches from smartphone devices, their smartphones, and more.

If you’re interested in optimizing your page with longtail keywords or accessing research into longtail keywords you could be using on your page, contact us today.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries. For more information, click here.