If you are trying to take your optimization process more seriously it’s important to avoid structure mistakes in your site content. Setting up a quality site structure can be important as your site is growing and to rank all the newest pages. It’s very easy to overlook something or to make a mistake within the structure of your website. Here are some of the simplest site structure mistakes and how you can avoid them:
Table of Contents
Hiding Your Most Popular Articles
Articles that really start to rank quickly and that add true value to your website are not things that should be hidden. Even if you have an older article that has thousands of views, it is not worth getting rid of on your site. It is worth highlighting and linking.
No Breadcrumbs
Breadcrumbs will show how your page fits into the structure of your site and it also makes it easier for any user to navigate your site. Breadcrumbs are beneficial to ranking your page and search engines can quickly discover the structure of your site using this feature.
Too Many Categories
Categories need to be fairly limited. If you wanted to write about some more varied topics, you could split up some of your most popular categories and add and maintain tree structures of categories for your site.
Using Too Many Tags
Tags are very important for categorizing your content and getting it ranked. Making sure that you’re being very selective with your tags can be important to ranking your content.
Not Wireframing Your Site Structure
Optimizing your menu and thinking about your user experience by wire framing your site structure is important to making sure that your website is well created. This is an essential element to scripting your page in the beginning and as you make changes.
Missing Links To Your Underlying Pages
From a parent page is important to link together underlying child pages for improving navigation across your website. If users can continue clicking through to content on your site, this can make for better viewership, sales and ranking.
Keep the site structure mistakes in mind if you are focusing on website creation and you don’t want to be held back by your site design.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
